Our Mission

Moontail Academy helps close the knowledge gap in retail seafood.
Our courses empower both counter staff and corporate team members with the expertise needed to build customer confidence and drive business success — all tailored to the unique demands of the seafood department.

For too long, seafood retail has struggled with the challenge of training counter staff on complex product knowledge. Seafood comes with a steep learning curve — from dozens of species and quality indicators to seasonal patterns, cooking methods, and customer preferences. Traditional on-the-job training often leaves gaps, which can lead to missed sales and frustrated customers.

Moontail Academy is here to change that.


Our tailored courses will give you and your team the confidence and knowledge they need to thrive in seafood retail. Ready to dive in?


Why Counter Staff Training Drives Retail Success

 The Retail Reality

Your seafood counter is where knowledge meets sales. A customer asking "What's the difference between wild and farm-raised salmon?" or "How should I cook this mahi-mahi?" represents a critical moment. Knowledgeable staff can turn that question into a confident purchase and a loyal customer. Uninformed staff create missed opportunities and customer frustration that sends shoppers to competitors.

 The Staff Perspective

Working behind a seafood counter without proper training is stressful and limiting. Counter staff want to help customers but often lack the knowledge to provide confident recommendations. This creates anxiety, reduces job satisfaction, and limits career advancement opportunities within the seafood department.

Training Solutions Built for Retail Success

Retail-Focused Training Platform:

  • Curriculum specifically designed for counter staff interactions
  • Species identification with retail presentation focus
  • Customer communication techniques that build trust and drive sales
  • Quality assessment skills for recommending the best products
  • Seasonal knowledge that helps with inventory planning and customer education

Individual Professional Development:

  • Self-paced learning that accommodates retail work schedules
  • Practical knowledge applicable immediately during customer interactions
  • Confidence-building modules for handling difficult customer questions
  • Recognition programs that reward knowledge advancement
  • Career pathway guidance for advancement within seafood retail

Partners Across the Retail Seafood Sector

Grocery Chains

Multi-location retailers needing consistent, knowledgeable customer service across all seafood departments, from small format stores to large supercenters.

Specialty Seafood Markets

Independent and regional retailers who compete on expertise and personal service, where staff knowledge directly impacts customer loyalty.

Natural and Organic Retailers

Stores where customers have specific questions about sourcing, sustainability, and production methods that require informed responses.

Club and Warehouse Stores

Large-format retailers where staff must understand bulk purchasing, portion planning, and value positioning for families.

Individual Counter Staff

Supporting career development for anyone working behind a retail seafood counter who wants to excel in their role.

Your Trusted Partner for Counter Excellence

For Retailers

We understand that your seafood department's success depends on staff who can confidently interact with customers. Our platform provides the knowledge consistency and measurement tools you need to ensure every customer receives expert service, regardless of which staff member helps them.

For Counter Staff

We're committed to making you successful in your interactions with customers. Our curriculum focuses on the real-world scenarios you face every day, giving you the tools to build customer relationships and advance your retail career.

For the Industry

We're raising the standard for seafood retail by creating more knowledgeable counter staff who can educate customers, build category loyalty, and drive sustainable growth in seafood consumption.